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Monograph Record
Raja Rammohun Roy National Agency Registered
Crossref DOI & Metadata Archival Index
Management & CommercePublished: Aug 2025
Digital Marketing: Principles and Case Studies
Authors:
Prof. Penubarthi Varalakshmi, Dr. Anasani Soma Sekhara Babu, Dr. K. Adisesha
Academic Price
₹499.00₹599.00
Abstract & Scope
Modern customer journeys, programmatic ad auctions, performance analytics, and conversion rate optimization tailored for university commerce syllabi.
Publication Details
ISBN-13
978-81-972101-5-6
Publisher
Archer International
Edition
First Edition
Published
Aug 2025
Legal Deposit
National Library Archives
Circulation
Amazon, Flipkart & Global
About the Book
Digital Marketing: Principles and Case Studies
Management & Commerce • First Edition
Modern customer journeys, programmatic ad auctions, performance analytics, and conversion rate optimization tailored for university commerce syllabi.